Joe Rogan Experience #2572 - Colum Tyrrell · Aired Oct 29, 2026
Claim summary · not a verbatim quotation
Adidas ended its sponsorship of an artist, which cost the company billions of dollars.
The finding
What remains unresolved
Adidas ended its partnership with Ye (formerly Kanye West) in 2022 following controversial public statements. While the company reported a significant financial impact and loss of revenue, whether this specific action directly 'cost the company billions of dollars' depends on the specific accounting metrics used to calculate the financial loss. Independent audit reports or definitive financial disclosures would be required to verify the exact monetary impact attributed solely to the termination of this contract.
No supporting source was captured. This finding should not be treated as a sourced conclusion.
Quick answer & review status
Quick answer
Is it true that Adidas ended its sponsorship of an artist, which cost the company billions of dollars?
We can't say yet. Adidas ended its partnership with Ye (formerly Kanye West) in 2022 following controversial public statements. It was said on Joe Rogan Experience #2572 - Colum Tyrrell, aired Oct 29, 2026, at 26:58. We haven't independently confirmed who said it. We couldn't settle it from the evidence we captured, so it stays an open question, not a false claim. No supporting source was captured, so don't treat this as a sourced conclusion.
The context belongs here.
No separately verified on-air correction is recorded for this check. That is not a claim that nobody corrected it.
- Attribution
- Not independently confirmed in this record
- Editorial context review
- Not recorded; generated finding
- Coverage
- One selected claim from the episode
Revisions to this check
No dated revision is recorded here. Older checks may predate this log.
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