Joe Rogan Experience #2555 - Ron White · Aired Sep 16, 2026
Claim summary · not a verbatim quotation
Alcohol sales are currently down by 20% or more.
The finding
What the evidence shows
US alcohol sales have been slipping, but nowhere near 20%. The Distilled Spirits Council reported spirits sales down 2.2% to $36.4 billion in 2025, with volumes actually up 1.9%. Silicon Valley Bank's wine industry report put 2025 wine sales down 2.0% by cases and 1.6% by dollars. The declines are low single digits, roughly a tenth of the number given.
Read the supporting source · www.thespiritsbusiness.com ↗Quick answer & review status
Quick answer
Is it true that Alcohol sales are currently down by 20% or more?
No, not as stated. US alcohol sales have been slipping, but nowhere near 20%. 9%. Ron White said it (matched by voice) on Joe Rogan Experience #2555 - Ron White, aired Sep 16, 2026, at 2:01:42. The supporting source is thespiritsbusiness.com, linked below.
The context belongs here.
No separately verified on-air correction is recorded for this check. That is not a claim that nobody corrected it.
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- One selected claim from the episode
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